???????? EAT ?? ????? ???? ??????? ????? ??? ?? ???? ???? ???? ????? ????? ????? ????? ?????????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ??????????? ?? ?? ??? ????? ????? ?? ????? ????? ??????? ?? ????? ? ???? ?????. ??